{"id":461,"date":"2024-02-12T17:15:39","date_gmt":"2024-02-12T16:15:39","guid":{"rendered":"https:\/\/good-market.ing\/business-models-understanding-the-numbers\/"},"modified":"2024-07-18T08:25:26","modified_gmt":"2024-07-18T06:25:26","slug":"business-models-understanding-the-numbers","status":"publish","type":"page","link":"https:\/\/good-market.ing\/en\/business-models-understanding-the-numbers\/","title":{"rendered":"Business models: Understanding the numbers"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.24.0″ _module_preset=”default” min_height=”80vh” animation_style=”slide” animation_direction=”bottom” animation_duration=”800ms” animation_intensity_slide=”10%” global_colors_info=”{}”][et_pb_row column_structure=”1_5,3_5,1_5″ _builder_version=”4.24.0″ _module_preset=”default” custom_padding=”||36px|||” global_colors_info=”{}”][et_pb_column type=”1_5″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Business models: Understanding the numbers<\/h1>\n

 [\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

It’s actually quite simple: at the end of a business model there should be as large a positive figure as possible. But getting there can be quite exciting.<\/p>\n

[\/et_pb_text][et_pb_button button_url=”#start” button_text=”How we work with business models” _builder_version=”4.24.0″ _module_preset=”default” button_text_color=”gcid-f78406cb-f7c1-426b-a8f2-b7c3aabf46ad” button_bg_color=”RGBA(255,255,255,0)” button_font=”||||||||” button_on_hover=”off” background_layout=”dark” custom_padding=”0px|20px|0px|0px|true|false” global_colors_info=”{}” custom_padding__hover_enabled=”off|hover” custom_padding__hover=”10px|20px|10px|0px|true|false”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”start” _builder_version=”4.24.0″ _module_preset=”default” background_color=”rgba(255,255,255,0.4)” background_image=”https:\/\/good-market.ing\/wp-content\/uploads\/2024\/02\/good-marketing-business-modell.jpg” background_position=”center_left” background_blend=”soft-light” min_height=”50vh” animation_style=”fade” custom_css_main_element=”display:flex;” global_colors_info=”{%22gcid-f78406cb-f7c1-426b-a8f2-b7c3aabf46ad%22:%91%22background_color%22%93}”][et_pb_row column_structure=”1_5,3_5,1_5″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_5″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Understanding a business as a cybernetic system<\/h2>\n

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The term cybernetics – also known as “the art of steering” – comes from the Greek “\u03ba\u03c5\u03b2\u03b5\u03c1\u03bd\u03ae\u03c4\u03b7\u03c2 (kybernetes) for steersman”. How do you control a system in which each variable influences the others?<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.24.0″ _module_preset=”default” min_height=”80vh” animation_style=”slide” animation_direction=”bottom” animation_duration=”800ms” animation_intensity_slide=”10%” global_colors_info=”{}”][et_pb_row column_structure=”1_5,3_5,1_5″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_5″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Business model: when everything is connected to everything else<\/h2>\n

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‘When we think about business models, we focus on the yield model of a company or a brand. For good reason: the aim of every company is to generate profit. All products and processes always contribute to this goal. Sometimes more. Sometimes less.<\/p>\n

<\/nbsp><\/p>\n

Nothing is linear<\/h4>\n

Unfortunately, the world does not work according to the “if-then principle”: if I take this action, then I will get that result. Business models are self-referential, non-linear systems: practically any variable can be both a cause and an effect. For example:<\/p>\n

Production costs have an impact on the margin. The latter is therefore a consequential variable. However, in order to realise the margin on the market, a premium positioning may be required. This makes the margin the initial parameter. The positioning in turn determins (and is determined) by the target group. The target group influences the quantity. Here the circle closes: the quantity influences the production costs.<\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/good-market.ing\/wp-content\/uploads\/2024\/02\/good-marketing-business-modell-1.svg” alt=”good-market.ing – Business model – everything is connected to everything else” title_text=”good-marketing-business-modell” _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”]Exemplary presentation of some possible relationships between variables in a business model<\/em>[\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

You can’t just work in one place<\/h4>\n

This simple example alone has four consequences:<\/p>\n

    \n
  1. It is unrealistic to believe that you can work on one factor in isolation.<\/li>\n
  2. A business model must always keep an eye on the bigger picture.<\/li>\n
  3. It should be possible to quantify the correlations.<\/li>\n
  4. You have to decide individually which variables to include in the respective analysis so as not to increase the complexity unnecessarily.<\/li>\n<\/ol>\n

     <\/p>\n

    [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.24.0″ _module_preset=”default” background_color=”#00afff” background_enable_image=”off” background_blend=”soft-light” animation_style=”fade” custom_css_main_element=”display:flex;” global_module=”154″ saved_tabs=”all” global_colors_info=”{%22gcid-f78406cb-f7c1-426b-a8f2-b7c3aabf46ad%22:%91%22background_color%22%93}”][et_pb_row column_structure=”1_5,3_5,1_5″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_5″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” header_text_color=”#FFFFFF” global_colors_info=”{}”]<\/p>\n

    I Need an Engineer’s Plan<\/h2>\n

    [\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_text_color=”#FFFFFF” global_colors_info=”{}”]<\/p>\n

    If you too would like to position a brand, define target groups, design a marketing strategy or develop a business model, talk to us.<\/p>\n

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    We understand business models as cybernetic systems: every element is linked to every other – production costs, positioning, target group, turnover, margin, … How do you design and control such a system to achieve optimum performance?<\/p>\n","protected":false},"author":2,"featured_media":320,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"class_list":["post-461","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nBusiness models: Understanding the numbers - good-market.ing<\/title>\n<meta name=\"description\" content=\"We understand a business model as a cybernetic system. 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