{"id":504,"date":"2024-02-12T09:33:45","date_gmt":"2024-02-12T08:33:45","guid":{"rendered":"https:\/\/good-market.ing\/brand-strategy-better-positioning-of-brands\/"},"modified":"2024-07-18T08:45:19","modified_gmt":"2024-07-18T06:45:19","slug":"brand-strategy-better-positioning-of-brands","status":"publish","type":"page","link":"https:\/\/good-market.ing\/en\/brand-strategy-better-positioning-of-brands\/","title":{"rendered":"Brand Strategy: Better Positioning of Brands"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.24.0″ _module_preset=”default” min_height=”80vh” animation_style=”slide” animation_direction=”bottom” animation_duration=”800ms” animation_intensity_slide=”10%” global_colors_info=”{}”][et_pb_row column_structure=”1_5,3_5,1_5″ _builder_version=”4.24.0″ _module_preset=”default” custom_padding=”||36px|||” global_colors_info=”{}”][et_pb_column type=”1_5″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Brand Strategy: Better Positioning of Brands<\/span><\/h1>\n

 <\/p>\n

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A well-positioned and adequately managed brand is a valuable asset for any company. We can make sure that you get the most out of your brand. <\/p>\n

[\/et_pb_text][et_pb_button button_url=”#start” button_text=”This is What We Can Do for Your Brand” _builder_version=”4.24.0″ _module_preset=”default” button_text_color=”gcid-f78406cb-f7c1-426b-a8f2-b7c3aabf46ad” button_bg_color=”RGBA(255,255,255,0)” button_font=”||||||||” button_on_hover=”off” background_layout=”dark” custom_padding=”0px|20px|0px|0px|true|false” global_colors_info=”{}” custom_padding__hover_enabled=”off|hover” custom_padding__hover=”10px|20px|10px|0px|true|false”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”start” _builder_version=”4.24.0″ _module_preset=”default” background_color=”rgba(255,255,255,0.4)” background_image=”https:\/\/good-market.ing\/wp-content\/uploads\/2024\/02\/good-marketing-marken.jpg” background_position=”center_left” background_blend=”soft-light” min_height=”50vh” animation_style=”fade” custom_css_main_element=”display:flex;” global_colors_info=”{%22gcid-f78406cb-f7c1-426b-a8f2-b7c3aabf46ad%22:%91%22background_color%22%93}”][et_pb_row column_structure=”1_5,3_5,1_5″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_5″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Brands<\/h2>\n

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B2B, B2C, employer brand, personal brand … Brands play an important role in many areas. Despite all the differences, there are basic mechanisms that make up the success of every brand. <\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.24.0″ _module_preset=”default” min_height=”80vh” animation_style=”slide” animation_direction=”bottom” animation_duration=”800ms” animation_intensity_slide=”10%” global_colors_info=”{}”][et_pb_row column_structure=”1_5,3_5,1_5″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_5″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

The science behind it<\/span><\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”]Over the centuries, brands have evolved from a simple recognition mechanism (“marking”) and the role of image carrier. Modern brands establish a psychological connection with consumers that can even be proven on a neuronal level. If brands are positioned in line with these insights, they can develop enormous acquisition potential. [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_5,3_5,1_5″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_5″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Our services for your brand strategy<\/span><\/h2>\n

[\/et_pb_text][et_pb_accordion open_toggle_text_color=”#00AFFF” open_toggle_background_color=”#FFFFFF” closed_toggle_background_color=”#00AFFF” toggle_icon=”"||divi||400″ icon_color=”#FFFFFF” _builder_version=”4.24.0″ _module_preset=”default” toggle_text_color=”#FFFFFF” toggle_level=”h4″ toggle_font_size=”22px” body_text_color=”#000000″ body_font_size=”18px” body_line_height=”1.5em” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][et_pb_accordion_item title=”Calculating target groups” open=”on” _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Using the target group profiler -><\/a>, we can calculate which target groups and target group segments your brand can and should address on the basis of up to 400 freely selectable properties.<\/p>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=”Measuring brand feelings” _builder_version=”4.24.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” open=”off” sticky_enabled=”0″]<\/p>\n

Emotions make brands distinguishable, desirable and valuable. We measure -><\/a>, which emotions are the behaviour-determining ones for your brand.<\/p>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=”Identifying Geisteshaltung” _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}” open=”off”]<\/p>\n

Successful brands share an attitude with their target group. This setting can be clearly determined using the appropriate methods -><\/a>.<\/p>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=”Positioning brands” _builder_version=”4.24.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” open=”off” sticky_enabled=”0″]<\/p>\n

We use our brand space model -><\/a> for positioning. It defines all the dimensions necessary for brand success<\/p>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=”Optimising brand architecture” _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}” open=”off”]<\/p>\n

Umbrella brand or individual brand? How far can and should a brand go? These are questions that can be discussed at length. Or you can calculate the answer.<\/p>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=”Employer brand” _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}” open=”off”]<\/p>\n

Employer brands are playing an increasingly important role. Unfortunately, the core of the brand is often neglected in so-called employer branding. We use classic brand models to make employer brands strong from the inside out.<\/p>\n

[\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.24.0″ _module_preset=”default” background_color=”#00afff” background_enable_image=”off” background_blend=”soft-light” animation_style=”fade” custom_css_main_element=”display:flex;” global_module=”154″ saved_tabs=”all” global_colors_info=”{%22gcid-f78406cb-f7c1-426b-a8f2-b7c3aabf46ad%22:%91%22background_color%22%93}”][et_pb_row column_structure=”1_5,3_5,1_5″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_5″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” header_text_color=”#FFFFFF” global_colors_info=”{}”]<\/p>\n

I Need an Engineer’s Plan<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_text_color=”#FFFFFF” global_colors_info=”{}”]<\/p>\n

If you too would like to position a brand, define target groups, design a marketing strategy or develop a business model, talk to us.<\/p>\n

[\/et_pb_text][et_pb_button button_url=”tel:+491776880880″ button_text=”Call +49 177 6880880″ _builder_version=”4.24.0″ _module_preset=”default” button_text_color=”#FFFFFF” button_bg_color=”RGBA(255,255,255,0)” button_font=”||||||||” button_on_hover=”off” background_layout=”dark” custom_margin=”||0px||false|false” custom_padding=”|||0px|false|false” custom_css_main_element=”display:inline-block;” global_colors_info=”{}” custom_padding__hover_enabled=”off|hover” custom_padding__hover=”10px|20px|10px|0px|true|false”][\/et_pb_button][et_pb_button button_url=”mailto:los-gehts@good-market.ing” button_text=”los-gehts@good-market.ing” _builder_version=”4.24.0″ _module_preset=”default” button_text_color=”#FFFFFF” button_bg_color=”RGBA(255,255,255,0)” button_font=”||||||||” button_on_hover=”off” background_layout=”dark” custom_margin=”|||-1px|false|false” custom_padding=”|10px||0px|false|false” custom_css_main_element=”display:inline-block;” global_colors_info=”{}” custom_padding__hover_enabled=”off|hover” custom_padding__hover=”10px|20px|10px|0px|true|false”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Brand Strategy: Better Positioning of Brands  A well-positioned and adequately managed brand is a valuable asset for any company. We can make sure that you get the most out of your brand. BrandsB2B, B2C, employer brand, personal brand … Brands play an important role in many areas. 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