{"id":532,"date":"2024-02-14T19:05:45","date_gmt":"2024-02-14T18:05:45","guid":{"rendered":"https:\/\/good-market.ing\/calculate-target-groups\/"},"modified":"2024-09-24T15:51:30","modified_gmt":"2024-09-24T13:51:30","slug":"calculate-target-groups","status":"publish","type":"page","link":"https:\/\/good-market.ing\/en\/calculate-target-groups\/","title":{"rendered":"Calculate Target Groups With the Target Group Profiler"},"content":{"rendered":"

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Calculate Target Groups With the Target Group Profiler <\/span><\/h1>\n

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Can you ever know enough about your target group? What if you knew the people you do business with better than your spouse?<\/p>\n

[\/et_pb_text][et_pb_button button_url=”#start” button_text=”How We Work with Target Groups” _builder_version=”4.24.0″ _module_preset=”default” button_bg_color=”RGBA(255,255,255,0)” button_font=”||||||||” button_on_hover=”off” background_layout=”dark” custom_padding=”0px|20px|0px|0px|true|false” global_colors_info=”{}” custom_padding__hover_enabled=”off|hover” custom_padding__hover=”10px|20px|10px|0px|true|false”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”start” _builder_version=”4.24.0″ _module_preset=”default” background_color=”rgba(255,255,255,0.4)” background_image=”https:\/\/good-market.ing\/wp-content\/uploads\/2024\/02\/good-marketing-zielgruppenmaschine.jpg” background_position=”center_left” background_blend=”soft-light” min_height=”50vh” animation_style=”fade” custom_css_main_element=”display:flex;” global_colors_info=”{%22gcid-f78406cb-f7c1-426b-a8f2-b7c3aabf46ad%22:%91%22background_color%22%93}”][et_pb_row column_structure=”1_5,3_5,1_5″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_5″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

The Target Group Profiler:
\nThe Most Realistic Target Groups of All Time<\/h2>\n

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Target groups and target group segments are often formed quite arbitrarily according to externally imposed criteria. Our algorithm – the Target Group Profiler – does not look for what separates people from each other, but for the characteristics that connect them. This leads to more realistic results.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.24.0″ _module_preset=”default” min_height=”80vh” animation_style=”slide” animation_direction=”bottom” animation_duration=”800ms” animation_intensity_slide=”10%” global_colors_info=”{}”][et_pb_row column_structure=”1_5,3_5,1_5″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_5″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

The Science Behind It<\/h2>\n

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Instead of simply making up personas (“Ellen (35) is an architect and married to the journalist Martin. She lives in the suburbs. Her hobbies are shopping and yoga, …”) we prefer to trust the data, psychology, maths – and of course our engineering minds.<\/p>\n

 <\/p>\n

The Target Group Profiler – calculating rather than imagining<\/h4>\n

We know from psychology and sociology that groups are defined by shared behaviour, shared interests and shared values. This can also be applied to target groups.<\/p>\n

People who are in the same group are similar in a relatively large number of characteristics. The Target Group Profiler builds on this knowledge: It determines which combinations of characteristics appear particularly frequently together and thus forms groups that are homogeneous in themselves and heterogeneous among themselves.<\/p>\n

The answers of over 1,000 test subjects and their responses to 500 or more freely selectable characteristics serve as input.<\/p>\n

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You have never known your target group so precisely<\/h4>\n

The Target Group Profiler imitates natural group formation behaviour: People with similar combinations of characteristics are literally attracted to each other and form groups; these groups can be summarised into types. This results in between 5 and 15 different target group types and a precise profile of the characteristics that make up these types. The multitude of characteristics creates an unrivalled realistic picture. You have never known your target group so precisely.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.24.0″ _module_preset=”default” background_color=”#00afff” background_enable_image=”off” background_blend=”soft-light” animation_style=”fade” custom_css_main_element=”display:flex;” global_module=”154″ saved_tabs=”all” global_colors_info=”{%22gcid-f78406cb-f7c1-426b-a8f2-b7c3aabf46ad%22:%91%22background_color%22%93}”][et_pb_row column_structure=”1_5,3_5,1_5″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_5″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.2″ _module_preset=”default” header_text_color=”#FFFFFF” global_colors_info=”{}”]<\/p>\n

I Need an Engineer’s Plan, Too<\/span><\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_text_color=”#FFFFFF” global_colors_info=”{}”]<\/p>\n

If you too would like to position a brand, define target groups, design a marketing strategy or develop a business model, talk to us.<\/p>\n

[\/et_pb_text][et_pb_button button_url=”tel:+491776880880″ button_text=”Call +49 177 6880880″ _builder_version=”4.24.0″ _module_preset=”default” button_text_color=”#FFFFFF” button_bg_color=”RGBA(255,255,255,0)” button_font=”||||||||” button_on_hover=”off” background_layout=”dark” custom_margin=”||0px||false|false” custom_padding=”|||0px|false|false” custom_css_main_element=”display:inline-block;” global_colors_info=”{}” custom_padding__hover_enabled=”off|hover” custom_padding__hover=”10px|20px|10px|0px|true|false”][\/et_pb_button][et_pb_button button_url=”mailto:los-gehts@good-market.ing” button_text=”los-gehts@good-market.ing” _builder_version=”4.24.0″ _module_preset=”default” button_text_color=”#FFFFFF” button_bg_color=”RGBA(255,255,255,0)” button_font=”||||||||” button_on_hover=”off” background_layout=”dark” custom_margin=”|||-1px|false|false” custom_padding=”|10px||0px|false|false” custom_css_main_element=”display:inline-block;” global_colors_info=”{}” custom_padding__hover_enabled=”off|hover” custom_padding__hover=”10px|20px|10px|0px|true|false”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Would you like to know exactly which target group segments exist for your brand? 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