{"id":1756,"date":"2024-06-20T08:38:49","date_gmt":"2024-06-20T06:38:49","guid":{"rendered":"https:\/\/good-market.ing\/?p=1756"},"modified":"2024-06-20T09:58:43","modified_gmt":"2024-06-20T07:58:43","slug":"gerda-spillmann-finding-the-magic-word-2","status":"publish","type":"post","link":"https:\/\/good-market.ing\/en\/texts\/gerda-spillmann-finding-the-magic-word-2\/","title":{"rendered":"If trust is so important – why don’t you measure it?"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.24.0″ _module_preset=”default” min_height=”80vh” animation_style=”slide” animation_direction=”bottom” animation_duration=”800ms” animation_intensity_slide=”10%” global_colors_info=”{}”][et_pb_row _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/good-market.ing\/wp-content\/uploads\/2024\/06\/good-market.ing-vertrauen.jpg” alt=”Trust” title_text=”good-market.ing-trust” _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_5,3_5,1_5″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_5″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.3″ _dynamic_attributes=”content” _module_preset=”default” text_font_size=”40px” custom_css_main_element=”font-family: ‘corporate-e’;” global_colors_info=”{}”]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IiIsImFmdGVyIjoiIn19@[\/et_pb_text][et_pb_text _builder_version=”4.25.2″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

The study “Brand Trust In the Age of Information Overload” with over 10,000 test subjects showed that brand trust is the most important factor in purchasing decisions – yet we do not measure it in our Emotional Profiler studies. For two good reasons.<\/p>\n

Firstly, trust is a given. Of course, a brand needs trust. What would be the alternative? Distrust or guaranteed unreliability are not good options for the positioning of brands.<\/p>\n

More importantly, however, trust is a “secondary feeling”. That’s what I call feelings that can’t stand on their own. Trust does not come alone – it always comes in a combi-pack. Because you always trust in something:<\/p>\n

In God. In the durability of a product. In the taste experience.<\/p>\n

Trust means: I can rely on one (or more) of my needs being met on a permanent basis. So if a brand wants to know more about trust, it should ask itself: What do my people trust in?<\/p>\n

And this is exactly what we measure -><\/a> . For almost 10 years. With umpteen brands and markets. And for each of them, trust came from different sources. Trust in the humanity. Trust in reliability.<\/p>\n

We trust in numbers. Brands should do so, too.<\/p>\n

Always stay curious. Always want to know more. The smarter one wins.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.24.0″ _module_preset=”default” background_color=”#00afff” background_enable_image=”off” background_blend=”soft-light” animation_style=”fade” custom_css_main_element=”display:flex;” global_module=”154″ saved_tabs=”all” global_colors_info=”{%22gcid-f78406cb-f7c1-426b-a8f2-b7c3aabf46ad%22:%91%22background_color%22%93}”][et_pb_row column_structure=”1_5,3_5,1_5″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_5″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.2″ _module_preset=”default” header_text_color=”#FFFFFF” global_colors_info=”{}”]<\/p>\n

I Need an Engineer’s Plan, Too<\/span><\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_text_color=”#FFFFFF” global_colors_info=”{}”]<\/p>\n

If you too would like to position a brand, define target groups, design a marketing strategy or develop a business model, talk to us.<\/p>\n

[\/et_pb_text][et_pb_button button_url=”tel:+491776880880″ button_text=”Call +49 177 6880880″ _builder_version=”4.24.0″ _module_preset=”default” button_text_color=”#FFFFFF” button_bg_color=”RGBA(255,255,255,0)” button_font=”||||||||” button_on_hover=”off” background_layout=”dark” custom_margin=”||0px||false|false” custom_padding=”|||0px|false|false” custom_css_main_element=”display:inline-block;” global_colors_info=”{}” custom_padding__hover_enabled=”off|hover” custom_padding__hover=”10px|20px|10px|0px|true|false”][\/et_pb_button][et_pb_button button_url=”mailto:los-gehts@good-market.ing” button_text=”los-gehts@good-market.ing” _builder_version=”4.24.0″ _module_preset=”default” button_text_color=”#FFFFFF” button_bg_color=”RGBA(255,255,255,0)” button_font=”||||||||” button_on_hover=”off” background_layout=”dark” custom_margin=”|||-1px|false|false” custom_padding=”|10px||0px|false|false” custom_css_main_element=”display:inline-block;” global_colors_info=”{}” custom_padding__hover_enabled=”off|hover” custom_padding__hover=”10px|20px|10px|0px|true|false”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

According to a study with over 10,000 participants, trust is the most important factor in the decision to buy a brand. Nevertheless, we do not measure it.<\/p>\n","protected":false},"author":2,"featured_media":1764,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[23],"tags":[],"class_list":["post-1756","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-texts"],"yoast_head":"\nIf trust is so important - why don't you measure it? - good-market.ing<\/title>\n<meta name=\"description\" content=\"According to a recent study, trust is the most important factor when it comes to purchasing decisions. We still don't measure it. 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