Tools
We are engineers. We use highly specialised tools and methods for our work. After all, your success should not be a coincidence.
Our Tools for Your Success
Measuring Feelings with the Emotional Profiler
Feelings, emotions and values form the basis of every brand. We don’t just listen to our gut, we measure what feelings people associate with a brand.
Calculate Target Groups With the Target Group Profiler
One of the most important questions in marketing is: Who is my customer? What exactly characterises them? Which target group segments are there? We calculate it with our tools.
Positioning Brands With Brand Space
All parameters that are decisive for brand success are defined in the brand space. This gives you a firm grip on the entire brand, its internal structure and its size.
I Need an Engineer’s Plan
If you too would like to position a brand, define target groups, design a marketing strategy or develop a business model, talk to us.