Things we do
When it comes to brand, marketing and business models, we can do a lot for you.
Our Services for Your Success
Brand Strategy:
Positioning Brands Better
Whether classic B2C brand, B2B brand or employer brand. You don’t have to think up the ideal positioning – it can be derived on the basis of data using psychological laws.
Marketing Strategy:
The Best Route to the Consumer
Marketing and communication can be understood as a transport problem: What is the most efficient way to get my product/offer/message to the right target group? Our answer: We can calculate it!
Business Models:
Understanding the Numbers
Parameters such as sales, positioning, target group, EBIT, media spending, price, etc. do not exist independently of each other. We understand a business model as a cybernetic system that can be depicted, understood and shaped by numbers.
Case: Gerda Spillmann
Gerda Spillmann is a Swiss cosmetics brand that has been around since 1944. In Germany, it is – still – an insider tip. Our task: We have to position ourselves clearly – without being able to build on existing brand history.
Strengthening Employer Brands
Employer brands are first and foremost one thing: brands. Psychological constructs with an economic goal – namely to generate added value. Our work on employer brands lays the foundation for this.
I Need an Engineer’s Plan, Too
If you too would like to position a brand, define target groups, design a marketing strategy or develop a business model, talk to us.