The Smarter One Wins

There are two strategies for solving the ever more challenging entrepreneurial problems: either you have more money than the competition or you are smarter. We are therefore convinced that an “engineering culture” can help to better position brands, define target groups more precisely, design marketing strategies and develop more effective business models.

We do not leave anything to the whim of an idea, but ask ourselves: What does the desired future look like? Where do we stand now? Which path is most likely to lead to the goal? What objective knowledge is available? What data do we have and what data do we need? Which tools can we use to achieve the goal?

We act like an engineer. Always.

This Is What We Can Do for You:

We deliver scientifically based solutions for entrepreneurial challenges. From the business model to the brand strategy.

Brand Strategy:
Better pPositioning of Brands

Whether classic B2C brand, B2B brand or employer brand. You don’t have to think up the ideal positioning – it can be derived on the basis of data using psychological laws.

More about what we can do for your brand

Marketing Strategy:
The Best Way to Reach Your Consumers

Marketing and communication can be understood as a transport problem:
What is the most efficient way to get my product/offer/message to the right target group? Our answer: We can calculate it!

More about how we can optimise your marketing

Business Models:
Understanding the Numbers

Parameters such as sales, positioning, target group, EBIT, media spending, price, etc. do not exist independently of each other. We understand a business model as a cybernetic system that can be depicted, understood and shaped by numbers.

More about how to put business into numbers

That’s Why We Deliver Better Results:

Success is not a coincidence, but a principle. We use the latest methods from the fields of economics, psychology and business mathematics to develop tools for data-based work.

Measure Feelings

Feelings, emotions and values form the basis of every brand. We don’t just listen to our gut, we measure what feelings people associate with a brand.

I want to know more about measuring emotions

Calculate Target Groups

One of the most important questions in marketing is: Who is my customer? What exactly characterises them? Which target group segments are there? We calculate it with our tools.

I want to understand my target group(s) better

Identifying Geisteshaltung

Everyone talks about attitude and purpose. We use proven psychological methods to find out what really connects brands and people.

I want to know more about mindsets

The Engineer

Thomas Walter, Diplom-Wirtschaftsingenieur (FH); travelling the world of brands and marketing for more than 30 years. Believes that some investments are too big to be left to the whim of a fancy. Knows how game theory and mobile communications are connected; how type 2 emotions influence purchasing decisions; why target groups are better calculated than imagined – and how to do all of this.

thomas@good-market.ing