If trust is so important – why don’t you measure it? The study “Brand Trust In the Age of Information Overload” with over 10,000 test subjects showed that brand trust is the most important factor in purchasing decisions – yet we do not...
Gerda Spillmann: Finding the Magic Word „Schläft ein Lied in allen Dingen,Die da träumen fort und fort,Und die Welt hebt an zu singen,Triffst du nur das Zauberwort.“ Joseph von Eichendorff’s poem describes the basic task of good positioning very well: finding...
